Why Coke Beat Pepsi for the last 100+ years

Originally, I parsed the image as Coke never having changed its core branding while Pepsi wandered across a multitude of brand messaging over the years. Then a colleague asked whether the core of the message conveys that – “Coke resisted change to a somewhat proven message / culture, Pepsi tinkered with it a bit too much. Is change over-rated? Could it – at times – mean lacking confidence on the present scheme of things? Could large businesses afford radical changes so closely spaced? Like, changing the core brand message once almost every five years.” Interesting thought. However, if you remember the fiasco of “New Coke” the idea above may not be full proof.

Courtesy – This post


About Nilendu Misra
I love to learn, create and coach. Things that I do well are - Communicating ideas - verbally or through words and diagrams; Problem Solving - Logical or Abstract; Very Large Scale Systems; think about 'Frighteningly Simple' approach first. Things that I intend to do better are - Establishing Stringent Process; Exchanging Tough Feedback; Keeping up with my reading or To-Do list to be able to completely relax.

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